Owner of Labubu Doll Keychain

The Labubu doll keychain is not just a cute accessory. It has turned into a global craze and can be seen on luxury handbags, TikTok feeds, and in celebrity collections. So, who actually owns it, and how did it get so popular? Let’s explore its creation, ownership, and the huge fortune it has generated.

Who Created Labubu?

Labubu was created by Kasing Lung, an artist from Hong Kong. He first introduced the character in his 2015 book series The Monsters. Lung took inspiration from Nordic folklore that fascinated him during childhood.

With sharp teeth, pointy ears, and a playful grin, Labubu looked very different from regular “cute” toys. At first, figurines of Labubu came out through a company called How2Work. However, everything changed in 2019. That year, Chinese toy giant Pop Mart partnered with Lung to release Labubu in its famous “blind box” collectibles. This collaboration made Labubu a worldwide sensation.

Who Owns Labubu?

Today, Pop Mart International Group has full rights to produce and sell Labubu dolls, keychains, and other merchandise. The company, founded and led by Wang Ning, saw Labubu’s potential early on.

Since 2019, Pop Mart has been managing its licensing, manufacturing, and marketing. Their “blind box” strategy—where buyers don’t know which figure they will get—created excitement and drove massive sales.

Why Did Labubu Become So Popular?

Several reasons explain Labubu’s huge success:

• Unique Design – Its edgy and mischievous look stands out from typical toys.
• Blind Box Thrill – The surprise factor and rare editions fuel collector interest.
• Celebrity Buzz – Stars like BLACKPINK’s Lisa, Rihanna, Kim Kardashian, and Dua Lipa have shown off Labubu, creating viral trends.
• Limited Editions – Scarcity and themed releases increase demand and resale value.
• Emotional Appeal – Fans feel nostalgic and enjoy chasing hundreds of unique designs.
  

Net Worth of Labubu Owners

• Kasing Lung (Creator) – The artist behind Labubu has gained global recognition and commercial success. However, most profits go to Pop Mart, which controls the rights.
• Wang Ning (Pop Mart CEO) – As founder and main shareholder, Wang Ning turned Labubu into a billion-dollar brand. By July 2025, his net worth ranged between $21 billion and $22.7 billion, making him one of China’s richest young entrepreneurs. At times, rising Pop Mart stock prices have added over $1.6 billion to his wealth in a single day.
  

The Bottom Line

Labubu was created by artist Kasing Lung, yet the commercial rights belong to Pop Mart, founded by Wang Ning. Thanks to clever marketing and internet buzz, Labubu has grown into a global collectible phenomenon. It shows how art, nostalgia, and smart business can turn a simple character into a billion-dollar empire.

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